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GIULIA BERTONIVerona
Giulia Bertoni — Italian Virtual Talent

GIULIA BERTONI — VIRTUAL TALENT

SHE DOESN'T EXIST.THE CAMPAIGNS DO.

Italian virtual creator for fashion, beauty, hospitality and lifestyle brands.

WORK WITH GIULIAVIEW SELECTED WORK
VIRTUAL TALENT — CREATIVE DIRECTION — FASHION — BEAUTY — HOSPITALITY — AI-NATIVE PRODUCTION — ITALY
SELECTED WORK / 001

AFTERTHE SUN

What remains after sunset.

Project Type

Independent Campaign Concept

Category / Territory

Fragrance / Italy

After the Sun fragrance bottle in golden Mediterranean sunset light
01 / The Fragrance

AFTER THE SUN

A fragrance imagined for the moment when the Mediterranean day becomes night.

Eau de Parfum•Golden Hour Accord
02 / Virtual Talent

THE TALENT

Giulia moves through the campaign as both character and creative canvas.

Villa Balbianello, Como
Giulia Bertoni wearing an ivory evening dress in a Mediterranean villa at sunset
Giulia Bertoni holding the After the Sun fragrance beside a mirror at sunset
03 / The Intimacy

THE RITUAL

The last light.
Wet hair.
A dress for the evening.
One final gesture before going out.

Giulia Bertoni overlooking the Mediterranean coast at blue hour
04 / Blue Hour

THE DEPARTURE

As daylight recedes into the Tyrrhenian sea, the fragrance settles into its nocturnal notes of amber, sea salt and smoked cedar.

05 / Nightfall

AFTER THE SUN

The illuminated coastline below. Warm stone still holding the heat of the afternoon.

After the Sun fragrance bottle overlooking an illuminated Mediterranean coastline at night
THE CAMPAIGN

AN INDEPENDENT
FRAGRANCE
CAMPAIGN CONCEPT

A fictional Italian fragrance conceived as a complete social-first campaign — from creative direction and virtual talent to image, film and storytelling.

VIEW CASE STUDY

Delivered Capabilities

  • CREATIVE DIRECTION—
  • VIRTUAL TALENT—
  • IMAGE PRODUCTION—
  • FILM—
  • SOCIAL STORYTELLING—

Independent creative concept.

Not a sponsored collaboration.

WHAT GIULIA CAN DO

ONE TALENT.ENDLESS WORLDS.

From Milan fashion to Lake Como mornings. From beauty campaigns to everyday Italian rituals.

Giulia moves between places, products and stories without the limits of a traditional shoot.

01 — FASHIONMILAN / TAILORING / EDITORIAL
Giulia Bertoni wearing black tailoring in contemporary Milanese architecture

FASHION

Editorials, lookbooks
and social campaigns.

Milan Tailoring / Architectural Editorial
02 — BEAUTYBEAUTY / JEWELRY / FRAGRANCE

BEAUTY

Fragrance, skincare, jewelry
and beauty storytelling.

Intimate Warm Portraiture / Gold & Fragrance
Close beauty portrait of Giulia Bertoni wearing sculptural gold jewelry
03 — HOSPITALITYHOTELS / TRAVEL / DESTINATIONS
Giulia Bertoni having breakfast at a villa overlooking Lake Como

HOSPITALITY

Hotels, restaurants and destinations
experienced through Giulia's world.

Lake Como Villa / Luxury Destination
04 — LIFESTYLEFOOD / COFFEE / HOME / EVERYDAY ITALY

LIFESTYLE

Products turned into scenes,
rituals and stories.

Italian Apartment / Morning Rituals
Giulia Bertoni holding coffee in a contemporary Italian apartment

ONE FACE.WHATEVER THE STORY REQUIRES.

Built for brands that need more than content.They need a world.

SERVICES

THREE WAYSTO WORKWITH GIULIA.

From a single piece of social content to a complete virtual campaign.

Choose how deeply your brand enters Giulia's world.

01ORGANIC SOCIAL / CONTENT

VIRTUAL SOCIAL CONTENT

YOUR PRODUCT. GIULIA'S WORLD.

A focused piece of branded storytelling built around Giulia and your product.

DELIVERABLES

  • 1 CREATIVE CONCEPT
  • 1 VERTICAL FILM
  • 3 EDITORIAL IMAGES
  • COPY & STORYTELLING

Created for your brand's organic social channels.

DISCOVER
02FULL CAMPAIGN / PRODUCTION

VIRTUAL CAMPAIGN

ONE IDEA. A COMPLETE WORLD.

A complete social-first campaign built around one creative concept and one virtual talent.

DELIVERABLES

  • CREATIVE DIRECTION
  • 1 HERO FILM
  • 2 SHORT-FORM FILMS
  • 6 EDITORIAL IMAGES
  • CAMPAIGN STORYTELLING

Designed as a coordinated campaign rather than isolated content.

DISCOVER
03
CREATOR COLLABORATIONPRODUCTION + DISTRIBUTION

GIULIA × BRAND

YOUR BRAND BECOMES PART OF HER WORLD.

Creative production meets creator distribution. A collaboration designed specifically for brands that want both the campaign and Giulia's audience.

DELIVERABLES & DISTRIBUTION

  • CREATIVE CONCEPT
  • 2 REELS
  • 5 EDITORIAL IMAGES
  • 1 CAROUSEL
  • 3 STORIES
  • PUBLICATION WITH GIULIA

Includes publication across Giulia's social channels.

WORK WITH GIULIA

NOT SURE WHAT YOU NEED?

Tell us the product, the audience and the idea.
We'll build the world around it.

START A PROJECT
GIULIA × BRANDS

ONE TALENT.NO PHYSICAL LIMITS.

Milan today. Lake Como tomorrow. A Mediterranean fragrance campaign after sunset.

Giulia can move between products, places and stories while remaining unmistakably Giulia.

THE LOCATION CAN CHANGE.

THE PRODUCT CAN CHANGE.

THE STORY CAN CHANGE.

SHE REMAINS GIULIA.

CREATIVE VALUE PROPOSITION

01

CONSISTENT TALENT

One recognizable virtual identity across campaigns, seasons and creative worlds.

02

CREATIVE FREEDOM

Build the environment the idea requires — from an intimate Italian morning to a complete fictional campaign world.

03

BUILT FOR SOCIAL

Vertical film, editorial imagery and storytelling conceived together for contemporary brand channels.

04

FROM IDEA TO WORLD

Creative direction, virtual talent, image and film developed as one coherent visual system.

VIRTUAL BY DESIGN.

Giulia Bertoni is a fictional virtual talent. Campaign imagery may be created or enhanced using generative AI. We believe the technology should be transparent. The story doesn't have to feel artificial.

THE MEDIUM IS NEW.THE GOAL ISN'T.

Make people feel something.

Intimate portrait of Giulia Bertoni in tailored suit
GIULIA BERTONIVERONA
ABOUT GIULIA

ITALIAN.VIRTUAL.UNMISTAKABLY GIULIA.

Giulia Bertoni is an Italian virtual talent with a taste for beautiful places, good food, sharp tailoring and nights that last a little too long.

She moves between fashion, travel, beauty and everyday life, carrying the same point of view wherever the story takes her.

She isn't designed to imitate a real person.She's designed to become a recognizable one.

“I like beautiful things.
I just don't think beauty is enough.”

— GIULIA
HER WORLDNARRATIVE MAP

MILAN

Fashion. Work. Ambition.

LAKE COMO

Quiet luxury. Mornings by the water.

VENICE

Mystery. Nights. Beautiful contradictions.

TUSCANY

Slow living. Food. Light.

ROME

Culture. Chaos. Character.

AMALFI

Summer. Heat. Desire.

VERONA

Home. Familiar places. Giulia off-duty.

A FEW THINGS ABOUT GIULIA

ESPRESSO

Always.

TAILORING

Preferably oversized.

DINNER

Never rushed.

ITALY

The recurring character.

AFTER DARK

Usually where the interesting stories begin.

A FICTIONAL CHARACTER. A REAL CREATIVE PLATFORM.

Giulia Bertoni is a virtual character created for storytelling, creative production and brand collaborations. Her world is fictional. The work created around it is real.

START A PROJECT

LET'S CREATESOMETHING THATCOULDN'T EXISTWITHOUT HER.

Have a product, place or story in mind?

Tell us what you're working on. We'll imagine where Giulia fits.

FASHION · BEAUTY · HOSPITALITY · TRAVEL · LIFESTYLE

PREFER SOMETHING QUICKER?

Instagram: @notreal.giulia

RESPONSE TIME

We review brand & campaign inquiries within 24–48 hours. Based in Verona, working with global brands.

No perfect brief required. An idea is enough.

ITALIAN VIRTUAL TALENT

GIULIA BERTONI

REAL WORK. VIRTUAL TALENT.